Overview

Testimonials

Case Studies

Wells Fargo

Scientific Learning

Sonicare

Wells Fargo
"This blows other direct mail out of the water!"
Julie Forsythe, Marketing Director
Wells Fargo Bank
Commercial Mortgage Origination
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Scientific Learning
"We keep coming back because it works so well!"
Jean Goldman, Director of Marketing Operations
Scientific Learning Corporation
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Sonicare
"I really believe the Touchpoint product is fabulous!"
Dodie Martz, Account Director
Eleven, Inc. (Sonicare's agency)
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MINI CASE STUDY: Customer Acquisition through Targeted and Timely Offers

Situation: A regional health club chain was looking for a new approach to customer acquisition. They had previously used traditional direct mail to reach out to prospective new customers and to maintain contact with existing ones. They desired a program that would allow them a wide range of variable text/data fields, so that these mailings could be personalized to the intended recipient and localized to each geographic health club in the chain.

Solution: Touchpoint helped the company create and launch a targeted, highly personalized, 1:1 marketing program right after the holidays to entice prospective customers to 'get fit' in the new year. Each card was personalized and localized, as desired, with an offer to induce trial.

Results: Whereas previous direct efforts had produced an acceptable 1% response rate, our program delivered a response rate of over 5%, with conversion running higher than any previous campaign the company had run.

MINI CASE STUDY: Customer Retention with Personalized Holiday Cards

Situation: One of the leading global financial services firms, offering a full spectrum of products to affluent and high net worth private clients, institutions and corporate clients worldwide, came to us to handle their company's annual Holiday card program. Previously this process was a logistical challenge for the company, resulting in unhappy internal customers, along with several miscues to their customers and clients.

Solution: Touchpoint worked directly with this global giant to develop a completely customized online ordering module that enabled their personalized card orders Over 80,000 cards were requested by hundreds of employees, which were shipped to numerous geographic locations. to be handled much more efficiently than in the past.

Results: Their internal customers and their clients were impressed by the improvement in the quality of the cards produced (as were their clients), as well as the multiple personalization, collating, and direct mailing options available. As noted by their Purchasing Manager, "They [Touchpoint] helped us complete this huge project with an efficiency and quality we had not seen before. In the future, we will definitely be working with them on this and many other similar projects."

MINI CASE STUDY: Product Announcements Tailored to each Recipient

Situation: The world's leading design and digital content creation company for architectural software (with 95% of the Fortune 500 companies in the US utilizing their software and Internet portal services) needed to reach out and promote a new superior pricing offer for its latest technology product offering. They wanted to do so uniquely, using personalization to break through the clutter and get the message read.

Solution: We approached them with our customized, large-volume printed communications service that would reach beyond traditional 'junk mail' and get the reader's attention and response.

Results: The personalized direct marketing program we helped them create and launch did the trick, putting their special offer in front of their prospective customers in such a fashion that the offer was seen - and responded to.

MINI CASE STUDY: Referral Marketing through Customer Awareness

Situation: This fortune 50 financial services company was looking to increase new business referrals from their existing customers through direct mail campaigns that kept them top-of-mind with their premier banking customers.

Solution: Touchpoint helped this company establish a corporate account that allows them to dynamically personalize printed communications with the client's private banking officer contact information, as well as a uniquely personalized gift certificate.

Result: This program continues to be an excellent retention and referral marketing program for the bank, as their premier customers are clientele the bank wants to keep for life - and we're helping them keep them that way.

MINI CASE STUDY: Tradeshow Invitations that Increase Attendance

Situation: This customer, one of the leading providers of advanced solutions available for securing and controlling e-business transactions, came to Touchpoint to handle an advance mailing to tradeshow attendees. Past direct mailing programs had produced an acceptable but lukewarm response for their tradeshow events.

Solution: Touchpoint worked with this client to create a unique invitation that prompted invitees to attend the tradeshow, and the response was spectacular. The nature of our mailing - a folded card that arrived in the mail as a personal invite - made all the difference in the world.

Results: The client had a 9% response rate to the mailing (standard direct mail usually only delivers less than a 1% response), with people who RSVP'd to the session commenting that the invitation was "great." Their actual sessions had a 70% greater attendance than anticipated, which was especially impressive since client did not have an established brand name from which to draw. This event helped build their brand name within their segment, and the client has now become a strong advocate of the value of high-quality, personalized printed communications.

MINI CASE STUDY: Building Customer Loyalty through Appreciation

Situation: Treating customers as individuals and connecting with them in a personalized manner is what brought this client, a sizeable telecommunications firm, to use one of our solutions. They needed to build more of a 'vested interest' in their overall service offering and ward off competitive advances, thereby creating greater retention and loyalty.

Solution: This customer wanted to communicate in a way that was both compelling and relevant. We created and implemented a database-driven campaign, which automatically sent a personalized thank you and follow-up card to new customers. Each card included an individual salutation, a person to contact, and a reference to the specific product the customer had purchased.

Results: As their Customer Marketing Programs Manager stated, "We originally selected Touchpoint to implement a new customer welcome program, but quickly realized we could leverage their services across virtually every department. Their ability to support both our internal and external communication campaigns has been invaluable to us."