The customer engagement blog

Get tips on delivering outstanding support experiences, running successful marketing or sales campaigns, and building a customer-centric business.

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B2B customer journey map featured image

How to create a B2B customer journey map (with templates)

The B2B customer journey highlights all the touchpoints a customer has with a B2B company. From discovery to purchase and beyond, it’s important to have a bird’s eye view of the entire customer experience.
How to identify customer touchpoints

25 Customer touchpoints: How to identify them and why they’re important

This article will teach you how to identify the most important customer touchpoints and make the most of their lead-nurturing potential.

Our 11-step process for crafting a strong SaaS go-to-market strategy

Crafting a go-to-market strategy isn't easy. Find out how we did it for Touchpoint from our latest guide.
Customer segments

How to unlock growth opportunities: Leveraging customer segments in 2023

Learn how to use customer segmentation to your advantage in your marketing and sales efforts.
SaaS positioning statements

10 powerful SaaS positioning statements and how we crafted our own

Lacking inspiration in crafting a compelling SaaS positioning statement? We've been there. Get some ideas from our latest blog.
ChatGPT prompts for business

100+ useful ChatGPT prompts for business, marketing, sales & collaboration

A collection of 100+ tried-and-tested ChatGPT prompts for small business, marketing, sales, collaboration, and more.

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