The customer engagement blog

The B2B customer journey highlights all the touchpoints a customer has with a B2B company. From discovery to purchase and beyond, it’s important to have a bird’s eye view of the entire customer experience.

This article will teach you how to identify the most important customer touchpoints and make the most of their lead-nurturing potential.

Crafting a go-to-market strategy isn't easy. Find out how we did it for Touchpoint from our latest guide.

Learn how to use customer segmentation to your advantage in your marketing and sales efforts.

Lacking inspiration in crafting a compelling SaaS positioning statement? We've been there. Get some ideas from our latest blog.

A collection of 100+ tried-and-tested ChatGPT prompts for small business, marketing, sales, collaboration, and more.