Have you ever used cold email templates and received no response? Or worse, have you ever received a negative reaction that embarrassed and discouraged you?
Don’t worry – we’ve all been there.
Cold emailing can be one of the most effective ways to generate new sales leads and grow your business if you do it right.
That’s why we’ve compiled a list of ten brilliant cold email templates that will increase sales.
Whether you’re a sales professional or a small business owner, these templates will help you craft compelling emails that will help you close more deals.
A well-crafted cold email can lead to more sales, new partnerships, and growth for your company. But a poorly written email can result in a missed opportunity and damage your brand’s reputation.
Using the best cold email templates can make your outreach more effective, because:
With the advancement of AI and improvements of ChatGPT, it’s now also very easy to create personalized cold email templates in minutes.
Check out these proven and practical templates if you want to improve your sales email game and close more deals:
Writing a cold email can be challenging, but using a recent event can help you break the ice and start a real conversation. As you research a potential customer, watch for any recent announcements about their company, such as new product launches, industry awards, or mergers and acquisitions.
Including a reference to their achievements in your email shows that you’ve taken the time to learn about their business.
Subject: Congratulations on your [Recent industry award]!
Hello [Prospect’s first name],
I hope this message finds you well. I came across the news that [Prospect company name] recently won the [Industry award name].
Congratulations on this impressive achievement! Your team must be thrilled with the recognition you’re receiving for your hard work and innovation.
As someone who is passionate about [industry/value you offer], I understand the significance of this award and what it means for your company’s growth and success. We specialize in [specific service/product] and have a proven track record of helping companies like yours [main benefit]. I would love the opportunity to discuss how we can collaborate to help your company continue to grow and thrive in the industry.
Do you have 15 minutes to chat next week? Please let me know what day and time works best for you, or feel free to click on the link below to schedule a call at your convenience. [Include link to schedule call]
Congratulations again on this incredible achievement, and I look forward to connecting with you soon.
[Your name, title, company details]
This B2B cold email template is designed to help you establish your company’s value to the prospect. It also allows you to give a brief overview of how you can assist the prospect and extend an invitation to work together.
Subject: Helping your team accomplish X
Hi [Prospect’s first name],
I am reaching out because you recently downloaded a whitepaper about X. As someone who has worked with similar companies in Y field/industry, I wanted to share some details of our work and results in [insert field].
We have a track record of helping companies similar to yours grow by providing the following:
We would love to understand your goals for this year and see if we can help you reach them. If you want to learn more about how we can help you accomplish your X goals, please book a time on my calendar using this link: [Meeting link].
Thank you for your time and consideration.
[Your name, title, and company details]
This cold email template has a clear objective of reaching out to the decision-maker in a company and includes information about successful clients to establish credibility.
Subject: Streamline your team’s productivity and reduce operating costs with [Your company]
I hope this message finds you well. I was curious to know who oversees your company’s IT infrastructure at Tech Solutions. I have some insights that could help streamline your team’s productivity and reduce operating costs.
With so many new technologies and products on the market, it can be overwhelming to determine which solutions will work best for your business. That’s where I come in – I can offer guidance and recommendations based on my experience working with similar companies in the industry.
I won’t go into too much detail now, but I wanted to share some benefits that our clients have seen with our services:
Some of our top clients include IBM, Microsoft, and Dell.
I would love to add Tech Solutions to that list. If you’re the right person to speak with, what does your calendar look like this week? If not, who do you recommend I reach out to?
Looking forward to connecting with you soon,
Introduce yourself and your company to prospects using this B2B email template. This template is effective because it includes a strategic yet subtle name drop, which adds social proof to you and your company. This will make you stand out from other sales representatives.
Subject: Resource for [industry/strategy] questions
I hope this email finds you well. I wanted to take a moment to introduce myself as your point of contact here at [Your company’s name]. As someone who works with businesses in the [software, healthcare, nonprofit, education, etc.] industry, I came across your company on our website.
Because I was curious to learn more about how your company approaches [X strategy for customer service, sales, marketing, etc.], I visited your website and identified areas where I believe [Your company name] can provide value.
Our team has experience working with similar companies in your industry, such as [X Company Name], and has helped them achieve [Y goals] with the help of [Z tools/solutions].
Would you have 15 minutes to chat about [Prospect’s company] this week? I would be happy to hear more about your company’s goals and explore how we can be a valuable resource to you.
If you’re interested, please book a time on my calendar using the link here: [Meetings link].
I’m looking forward to connecting with you soon.
Here’s a principle that’s been proven over time: reciprocity. When you provide something helpful and valuable to your prospect, they will likely want to return the favor.
Subject: Looking to reduce your churn rate?
I hope you had a great week. I’m reaching out to share a valuable tool that I believe can help reduce churn rate for your business.
Our free churn rate calculator is specifically designed for SaaS businesses and can help you precisely determine your churn rate.
Once you input your data, the calculator will generate your churn rate calculations and lost monthly revenue due to churn data. You can download these results or, if you prefer, request a shareable link. Keep in mind that the churn rate formula may vary depending on your business model.
We suggest reading our comprehensive guide on customer churn to make the most out of our tool. This guide will help you determine the appropriate variables and periods for calculating customer attrition.
I’ve also shared my calendar link [Calendly link] so we can schedule a call at your convenience. I look forward to discussing the results with you and providing you with actionable tips on improving customer retention.
Look forward to hearing from you,
As a salesperson, making your potential client feel like they are your top priority is essential. By setting a reminder to reach out and check in, you show that you value their time and are committed to meeting their needs.
Additionally, using cold email templates for sales teams can be effective because they follow a similar principle as customer service email templates. Both email templates are designed to provide a structured and efficient way to communicate with customers or prospects.
Subject: Let’s cut to the chase, [Prospect’s first name]
Hey [Prospect’s first name],
I hope this email finds you well. As a follow-up to our previous conversation about potential partnership opportunities, I wanted to check in and see if you’re still interested in exploring a collaboration between our companies.
If so, I’d love to schedule a call to discuss how we can assist with your [Department] strategy and provide you with some fresh ideas. I think supporting each other in achieving our goals is crucial as business owners.
Let me know if you’re available to chat sometime this week. I look forward to reconnecting and catching up on your progress.
If you’re hesitant to send a “Can I send you some ideas?” cold email, don’t be. If you’ve done your homework and believe that your product or service can solve a need or pain point the recipient is experiencing, then you have a good reason to reach out.
When you offer to share ideas or insights that can assist the recipient in overcoming a challenge or improving their business, you’re demonstrating that you’re not just trying to sell something but genuinely interested in providing valuable help.
Subject: Two ways to improve your [related service/product]
My name is [Your first name], and I work for [Company name]. We specialize in [service/product you offer] for [target industry/niche].
I’ve noticed [something specific that relates to the service/product you’re offering]. Based on this, I thought I’d share two quick ideas that could help you improve your [related service/product].
Do you currently have a system in place for [related service/product]? If not, I’d happily send a brief video outlining two easy ways to [solve a pain point].
Let me know if you’re interested, and we can schedule a quick chat to discuss this further.
When a potential customer gets mentioned in the media, they will likely receive responses from the general public.
Therefore, sending a cold email about the press mention could effectively capture their attention. This is an opportunity to showcase how you can contribute to their success.
Subject: Loved reading about the new launch of [Prospect company name] in [Publication]!
I hope this email finds you well. I recently came across your new product announcement on [social media platform or publication], and I wanted to extend my congratulations on your launch.
As someone who has been following your company for some time, I can see how this product will be a game-changer for your customers. The unique features and benefits that it offers are impressive, and I’m sure it will be a success in the market.
If you’re interested, I would love to chat about the product further and explore how my expertise can be of help to you. Let me know if you’re available for a short meeting, and I’ll be happy to schedule a call at your convenience.
Thank you for your time, and I look forward to hearing from you soon.
If you make a cold call and the prospect doesn’t answer, sending a follow-up email explaining why you called is a good way to stay on their radar. This increases the chances that they’ll be more receptive to your next attempt to contact them.
Subject: Sorry I couldn’t contact you over the phone, [Prospect’s first name].
I hope you’re doing well. I attempted to reach you over the phone today, but unfortunately, we couldn’t connect. I wanted to chat about [short, specific reason for the call], but I understand you may be busy.
I left you a voice mail message and mentioned that I’ll reach out again on [date/time]. In the meantime, feel free to call me anytime at [your phone number] if you have any questions or would like to schedule a time to talk.
I look forward to connecting with you soon.
The AIDA formula is a framework used in marketing that outlines the different stages a potential customer goes through before making a purchase. Its four stages are:
Subject: Boost your [specific goal] with [your company name]
Hope you’re doing well! I came across your recent LinkedIn post about [insert topic] and it caught my attention.
As someone specialized in [prospect’s job industry], I’m sure you’re always striving to achieve [goal]. However, I know from experience that [roadblock] can make that a real challenge.
That’s why I wanted to tell you about [your company’s name] and our research on [topic]. You can learn more about it here: [insert link]
I’m curious to hear your thoughts on this, and I’m wondering if you might be interested in working with us to achieve [goal]. If you are, feel free to call me at [phone number].
Here are some of the best practices for cold emailing:
Following up with your prospects on time is essential, but you don’t want to be too aggressive or pushy. Space out your follow-up emails over a few days or weeks, and keep your tone polite and professional.
Don’t rely solely on email to follow up with prospects. Use a multi-channel approach to reach them where they are most active. Consider following up with a phone call, social media message, or SMS. The more touchpoints you have with a prospect, the more likely they will remember your business.
When you follow up with a prospect, don’t just ask for a meeting or sale. Provide value by sharing relevant information, insights, or resources that will help them in their work. This will position you as a helpful resource rather than just another salesperson.
Following up with a prospect can be a delicate balance. You want to be persistent enough to stay on their radar but not so persistent that you become annoying. Make sure your follow-up messages are always professional, polite, and relevant.
One of the biggest mistakes is being too generic or impersonal. Your potential customers will receive countless emails like this daily, so ensuring your message stands out is vital. Take the time to personalize your message and explain why your product or service is relevant to their needs.
We’ve provided several proven cold email samples that have helped many sales professionals generate more leads and close more deals. However, don’t be afraid to experiment with these templates and customize them to fit your brand voice. Remember to track your results and adjust what works best for you.
Many additional resources, such as online courses or podcasts, are available for those who want to improve their cold emailing skills.
Don’t be afraid to invest in your education and seek new strategies and techniques to help you succeed. With the right approach and mindset, cold email outreach can be a powerful tool to help you reach your sales goals and grow your business.
Iustina is a curious copywriter with an analytical mind and a demonstrated history in the advertising industry. She likes mixing words with data and is passionate about human behavior. When she's not at her work desk, you'll probably find her enjoying refreshing tea flavors, spilling stories on paper, or binge-watching true-crime documentaries.
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