FAQ (Frequently Asked Questions) pages are an essential part of any website or business that seeks to provide exceptional customer support. If your designer knows how to create FAQ pages effectively, then you’re safe – they can improve the user experience, reduce support requests, and even drive conversions.
However, creating an outstanding FAQ page can be a challenge, as it requires careful planning and execution. In this article, we will guide you through the process of creating brilliant FAQ pages that are user-friendly, informative, and engaging. We’ll also provide examples and templates that you can use as a starting point to creating your FAQ page.
So, whether you’re aware of how to create FAQ pages or it’s your first time doing it, this article will give you the tools you need to create a brilliant FAQ page that your customers will love.
Here are some of the benefits of knowing how to create FAQ pages for client self-service:
Creating a great FAQ page requires careful consideration of both content and design. Here are some tips on how to create FAQ pages that will your customers in awe:
Here are some methods you can use to research and implement excellent FAQs:
When creating an FAQ page, it’s important to organize it in a clear and organized way to make it easy for customers to find the information they need. Here are some tips to help you structure your FAQ page effectively:
This FAQ page from Fiverr uses a clear and consistent structure throughout its content. It is organized into categories, and each category has its own heading and subheadings. Overall, the page is easy to navigate, which helps customers find the information they need quickly and efficiently.
Identify the most important and most common questions that clients search for, and display them at the top of the page or in a clearly visible place. Here is how you can achieve that:
Suppose you’re creating an FAQ page for an e-commerce clothing website. You could have a section called “Shipping” with questions like “How long will it take to receive my order?” and “How can I track my order?” Another one could be called “Returns” with questions like “How do I initiate a return?” and “What is your return policy?”
Finally, you could have a section called “Sizing” that includes questions like “How do I find my size?” and “What is your size chart?” By displaying the most important FAQs first, you make it easier for customers to easily find the information they need and reduce the likelihood that they will contact customer support.
Interlinking with other relevant pages on your website is a great way to improve the user experience and keep visitors engaged with your content. Here are some tips on how to create FAQ pages effectively using interlinks:
Shopify uses a navigation menu at the top of the page to provide users with multiple ways to navigate to other relevant pages. The navigation menu includes links to pages like “Pricing,” “Features,” and “Blog.”
In addition, Shopify also uses text links within the FAQ content to interlink to other relevant pages. For example, within the question “What is Shopify?” they include a text link to their “Features” page.
Here are some actionable tips on how to give step-by-step answers that are easy to follow and understand:
There are different ways to publish FAQ pages, and each approach can be useful in different contexts. Here’s a brief overview of where to place your FAQ section:
Last but not least, you can choose to create a comprehensive knowledge base to help users find the answers they need. These can be organized by topic or function and often include search functions to help clients find things quickly. Knowledge bases are useful for complex products or services where there are many features and use cases.
This is an excellent resource for customers who want to learn more about the platform’s features and capabilities. The questions are well organized and grouped by categories, such as Getting Started, Billing, SMS Messaging, and Voice Calls. This makes it easy for customers to find the information they need quickly.
The page includes detailed and informative answers to common questions like “How do I send an SMS message?” and “How do I set up two-factor authentication?” Additionally, the answers are written in clear and easy-to-understand language, so customers don’t need to have technical knowledge to benefit from the page.
The site includes helpful visuals and screenshots to illustrate certain concepts. For example, the steps to follow when setting up two-factor authentication. This feature is particularly useful for customers who are visual learners and prefer to see examples rather than just reading instructions.
This is another great resource for customers. The questions are grouped into categories, such as “Getting Started,” “Meetings and Webinars,” and “Account Management.” Each question includes a clear answer and there are links to more in-depth resources. The page also includes a search function to help customers quickly find what they need.
This page is simple and clearly structured. The questions are organized into logical categories, and the answers are concise and provide helpful details. Step-by-step instructions or links to relevant articles are present. The page also includes helpful multimedia elements, such as videos and screenshots, to provide additional clarity.
Another notable aspect of Dropbox’s FAQ page is the prominent search bar at the top of the page. This feature allows users to quickly search for specific topics or keywords, further enhancing the page’s usability and convenience.
We have compiled some FAQ templates based on the most common questions in the Google search bar. They will help you get started with how to create FAQ pages to suit your industry.
Most FAQ questions for SaaS businesses revolve around the product, subscription plans, and pricing. Different questions should appear on relevant pages or software screens to respond to customer questions directly. Here are a few question ideas that we have encountered in our SaaS business:
Ecommerce businesses with excellent self-serve options also feature more extensive FAQs. Most questions are related to delivery & shipping, returns policy, and orders. Answering the right questions with your Ecommerce FAQ pages will reduce the number of tickets customers send for common problems.
Creating an engaging FAQ page is a critical component of any website or online platform. It helps provide users with valuable information, reduces the workload of customer service teams, and improves the overall user experience.
You too can create an FAQ page that is both informative and engaging. How? By organizing questions logically, providing clear and concise answers, and using multimedia elements to enhance engagement.
Additionally, the templates and examples provided can serve as a starting point for designing a customized FAQ page that meets the unique needs of your website or platform. A well-crafted FAQ page can ultimately drive conversions, improve customer satisfaction, and establish your brand as a reliable source of information.
Raluca Mocanu is a copywriter at Touchpoint and began her content writing journey in 2016. She loves traveling, reading, on-stage drama and recently discovered a deep interest in psychology.
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