Listening to the customer has evolved into the cornerstone of modern business operations. Understanding your customers’ needs and preferences is no longer a luxury but a necessity. To do this properly, you must have the right customer feedback tools in place.
A recent survey found that 73% of customers believe that a good experience with a company is key to influencing their brand loyalty.
In an era where customers have more choices than ever, prioritizing their voices through effective listening tools is not just a smart move; it’s essential for long-term success. In this article, we have compiled a list of eleven customer feedback tools that you should try out before deciding on your customer listening strategy in 2023.
Customer feedback tools allow businesses to collect, analyze, and respond to feedback from their customers. They come in various forms, such as surveys, comment boxes, or online review platforms.
This type of tool is crucial for businesses for several reasons.
Let’s see which key features you should look for when selecting your ideal customer feedback tool.
Here are our hand-picked customer feedback tools and platforms that should give you a boost in understanding your customers better this year.
Touchpoint is a multi-channel communications platform that includes customer feedback and experience management capabilities. It was designed to help businesses gather and act upon customer feedback in order to enhance the overall customer experience.
👍 Best suited for: Small to medium businesses in various industries looking to improve their customer experience.
What makes it stand out:
SurveyMonkey is a versatile survey platform that allows businesses to create and distribute surveys, collect feedback, and analyze results.
Image source: SurveyMonkey.com
👍 Best suited for: Small to large businesses looking for a user-friendly survey tool to gather feedback and insights from customers.
Qualtrics is an enterprise-grade experience management platform that includes customer feedback management as one of its features.
Image source: Qualtrics.com
👍 Best suited for: Large enterprises and organizations seeking a comprehensive feedback and experience management solution.
What makes is stand out:
Zendesk is primarily known for its customer support and ticketing system. It also offers customer feedback and survey features.
Image source: Zendesk.com
👍 Best suited for: Businesses seeking an all-in-one customer support and feedback management solution.
Medallia is an experience management platform that helps businesses capture customer feedback, analyze it, and then take action based on it.
Image source: Medallia.com
👍 Best suited for: Large enterprises looking for a complete feedback and experience management platform.
UserVoice is a customer feedback management platform that helps businesses collect, prioritize, and act on customer feedback and feature requests.
👍 Best suited for: Businesses of all sizes looking to engage with customers for feedback and product improvement.
Trustpilot is a customer review platform that showcases business reviews and ratings. Consumers who’ve had an experience with a business can write unsolicited reviews. Businesses can also ask their customers to leave a review.
Image source: Trustpilot.com
👍 Best suited for: Online retailers and service providers of all sizes that want to gather and display customer reviews and ratings to build trust and credibility.
Yotpo is a customer content marketing platform that specializes in collecting, curating, and leveraging customer reviews and user-generated content.
Image source: Yotpo.com
👍 Best suited for: E-commerce businesses and brands that want to harness user-generated content and customer reviews for marketing.
TrustRadius is a customer review platform that focuses on software and technology products, allowing businesses to collect and showcase user reviews.
Image source: TrustRadius.com
👍 Best suited for: Software and technology companies seeking to collect and promote product reviews from users.
G2 Crowd, now known as G2, is a peer-to-peer review platform focused on software and services, offering user reviews and ratings.
Image source: G2.com
👍 Best suited for: Businesses in the software and technology space looking for reviews and ratings to aid software purchasing decisions.
Bazaarvoice is a customer-generated content and ratings platform that empowers businesses to gather and amplify customer reviews.
Image source: Bazaarvoice.com
👍 Best suited for: Brands and retailers looking to collect and leverage customer reviews and ratings across various digital touchpoints.
Collecting customer feedback is just the first step in the process. Tracking it is equally crucial, as it allows businesses to identify trends, measure improvements, and make informed decisions for continuous enhancement.
If you want to thoroughly understand and utilize customer feedback, Touchpoint comes to your aid. It offers a comprehensive set of features for analyzing customer feedback effectively. By incorporating real-time feedback reporting, Touchpoint enables businesses to respond swiftly to customer concerns and continuously improve their offerings.
Adopt a thoughtful approach to enhancing customer touchpoints today. After all, stronger customer connections pave the way for business growth.
Raluca Mocanu is a copywriter at Touchpoint and began her content writing journey in 2016. She loves traveling, reading, on-stage drama and recently discovered a deep interest in psychology.
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