Cookie policy

Updated on August 24, 2023

This Cookie Policy supplements Touchpoint.com website Privacy Policy and describes cookies and similar technologies (hereinafter as “Technologies”) which may be used by us, TextMagic Limited, company number 05286521, address at Salisbury House, Station Road, Cambridge, Cambridgeshire, CB1 2LA, United Kingdom, on our website and how these Technologies are administered.

Please note that from time to time, we may change the Cookie Policy, so it is important for you to check whether we have done any changes in this Cookie Policy. Please see the date at the top of the page to see when this Cookie Policy was changed.

Should you have any questions or requests in relation to this Cookie Policy, you can contact us at [email protected] 

1. Type of technologies

Cookies. Cookies are small bits of information that are placed on your computer or mobile device. Cookies remember information about your activities on our website to make your visits more enjoyable and valuable to you by providing a customized experience and recognizing your preferences when you visit our website or use our application. If you‘ve chosen to disable cookies on your browser or mobile device, some of the functionality of our website may be lost. Certain functions in our pages, particularly those that require a login and password, require that cookies be enabled in your browser and cannot be used when you have disabled cookies in your browser.

We use this information to make our Touchpoint.com website operate efficiently, to improve user experience on this website, and to understand website traffic and how our website is being used.

Web server logs. Web server logs are records of activity created by the computer that delivers the webpages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you to the website. The web server log also may record information about your browser, such as your IP address and the cookies set on your browser by the server. This information is used to help us understand which of our services is the most popular.

We use this information to monitor our networks and the visitors of our websites. Among other, it helps us understand which of our services and features are preferred and most popular.

Web Beacons, Clear Pixels, or Pixel Tags. A web beacon (also called a pixel tag or a clear GIF) is a small graphic image placed on website pages, e-mails, advertising and other marketing communications that can be used for such things as recording the pages and advertisements clicked on by users or tracking the performance of e-mail marketing campaigns.

This information is used to analyze what our visitors like to do on our website, and the effectiveness of our features and advertising, as well as interactions with our e-mail and advertising.

2. Use of technologies

Cookies and Technologies serve the following useful purposes:

Functional purpose. The Technologies allow us to deliver a better user experience. For example, this type of Technologies ensure that the information displayed on your next visit to our website will match up with your user preferences. 

Performance purpose. The Technologies enable us to analyze the performance and design of our website and detect errors. For example, Technologies allow us to recognize that you have visited our website before and shows which sections of our website are most popular by allowing us to see which pages visitors access most frequently and how much time visitors spend on each page. Additionally, Technologies enable us to prevent fraudulent activity and improve security. 

Among other, we use analytics cookies to achieve this. Information these cookies collect is aggregated. 

Tracking purpose. The Technologies enable us to record data about the user of that specific browser, such as his or her actions on a site, browsing activity, purchases and preferences, IP address and geographical location.

The information collected via tracking Technologies is used to direct and display advertisements as precisely as possible to relevant segments of the internet users, including potential customers.

3. Managing the technologies

If you want to remove or block the Technologies described herein from your device, you can update your browser settings (consult your browser’s “help” menu to learn how to remove or block the Technologies). We are not responsible for your browser settings. You can find good and simple instructions on how to manage cookies and other Technologies on the different types of web browsers at www.allaboutcookies.org.

Please be aware that rejecting cookies may affect your ability to use the website, and our ability to recognize your browser from one visit to the next. Please note you must separately opt out in each browser and on each device.