The customer service blog

Gain insights on delivering outstanding customer service, advancing your support career, leading a support team, and learn all there is to know about building SaaS.

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Customer experience conferences 2023 & 2024

Save the date: Top customer experience conferences in 2024

Unsure which customer experience conference to attend this year? Find the right one from our selection.
How to create a product video

How we created our first product video: Tips, tricks, and best practices

Discover the steps we took for crafting our first-ever product video for Touchpoint.
B2B customer journey map featured image

How to create a B2B customer journey map (with templates)

The B2B customer journey highlights all the touchpoints a customer has with a B2B company. From discovery to purchase and beyond, it’s important to have a bird’s eye view of the entire customer experience.
How to identify customer touchpoints

25 Customer touchpoints: How to identify them and why they’re important

This article will teach you how to identify the most important customer touchpoints and make the most of their lead-nurturing potential.

Our 11-step process for crafting a strong SaaS go-to-market strategy

Crafting a go-to-market strategy isn't easy. Find out how we did it for Touchpoint from our latest guide.
Customer segments

How to unlock growth opportunities: Leveraging customer segments in 2023

Learn how to use customer segmentation to your advantage in your marketing and sales efforts.

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