The customer service blog

Gain insights on delivering outstanding customer service, advancing your support career, leading a support team, and learn all there is to know about building SaaS.

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Customer experience conferences 2023 & 2024

Save the date: Top customer experience conferences in 2024

Unsure which customer experience conference to attend this year? Find the right one from our selection.
How to manage customer expectations

How to understand and manage customer expectations

Customer expectations are defined by what the customer wants from a product, service, or organization. Find out how you can identify and manage these expectations.
How to create a product video

How we created our first product video: Tips, tricks, and best practices

Discover the steps we took for crafting our first-ever product video for Touchpoint.
B2B customer journey map featured image

How to create a B2B customer journey map (with templates)

The B2B customer journey highlights all the touchpoints a customer has with a B2B company. From discovery to purchase and beyond, it’s important to have a bird’s eye view of the entire customer experience.
How to identify customer touchpoints

25 Customer touchpoints: How to identify them and why they’re important

This article will teach you how to identify the most important customer touchpoints and make the most of their lead-nurturing potential.

Our 11-step process for crafting a strong SaaS go-to-market strategy

Crafting a go-to-market strategy isn't easy. Find out how we did it for Touchpoint from our latest guide.

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