10 Email survey templates to ensure customer feedback

Email surveys have emerged as a critical tool for businesses seeking to improve their products and services. Simply sending out some questions through generic email survey templates will not do the trick.

Imagine you’re eager to enhance your business strategy and take proactive steps toward improvement. Your first move is to gather customer feedback through email surveys, but you’re unfortunately faced with a lack of responses. What could be causing this?

This is a common challenge since most customers respond to only about 14% of surveys (unless the company is well-known and famous). In this case, they may increase their response rate to 25%.

Basically, crafting well-designed and engaging email surveys is key to obtaining meaningful responses that drive actionable insights. This blog post delves into email surveys and shares 10 meticulously crafted templates. They are designed to guarantee valuable customer feedback from a wide range of industries.

The importance of email surveys

With just a few clicks and using different formats, businesses can reach a wide audience, collect feedback from multiple customers simultaneously, as well as automate the data collection process. Customers can complete these surveys at their convenience, choosing a time that suits them best.

• This increases the likelihood that customers will provide thoughtful and detailed responses.

For businesses, the flexibility of email surveys allows them to create targeted surveys for different customer segments and to track customer satisfaction over time.

• This ensures that businesses can collect the most relevant and actionable feedback from their desired customer group.

In addition to collecting feedback, email templates also play a crucial role in customer support.

• When customers have questions or concerns or require assistance, using well-crafted email templates for customer support can ensure consistent and efficient communication.

The benefits of email surveys

Email surveys offer businesses several main benefits:

• Cost-effective – Email marketing tools allow businesses to easily design, distribute, and collect responses without manual data entry and at a very low cost per response.
• Time-saving – Email surveys can be sent to many customers simultaneously with just a few clicks. This automation saves valuable time and resources and allows businesses to collect feedback from a wide audience.
• Non-intrusive – An email list with a double opt-in allows customers to respond to your email surveys willingly.
• Anonymous – This approach ensures the reception of honest survey responses. If you were a respondent, would you feel comfortable answering sensitive questions if your identity was going to be revealed? Probably not.
• Wide reach – Email surveys can be sent directly to their inbox regardless of the customer’s physical location, making the collection of feedback from a broader customer base easier.
• High response rate – Email surveys often yield higher response rates than other survey methods. Customers engage with surveys when they can access and complete them conveniently using their preferred devices.

The ideal structure of email survey templates

A survey email contains a number of key elements that contribute to its effectiveness:

• Subject line – Craft a compelling and attention-grabbing subject line that entices recipients to open the email.
• Body – Provide participation instructions, highlighting the benefits they’ll receive from providing their answers.
• Accompanying images – Don’t forget to include images and other elements that capture people’s attention and are likely to convince them to click on your survey link.
• Link to the survey – If the survey can’t be completed directly on the email page, include a prominently displayed and easily accessible link to it to ensure that recipients can quickly access and participate interactively.
• CTA – Include a strong and persuasive call to action (CTA) that encourages recipients to click the survey link and provide valuable feedback.

Email survey templates for guaranteed feedback

Creating a powerful survey email becomes effortless once you grasp the essential elements to emphasize. To assist you further, here are ten email survey templates. These templates can be customized for various purposes, whether for an email marketing questionnaire or general customer surveys.

1. Onboarding feedback email

An onboarding feedback email is usually sent by businesses to new customers or users shortly after they have begun using a product or service. This email aims to gather feedback about the onboarding process and the customer’s initial experience with the product or service.

Subject line: Share Your Onboarding Experience and Help Us Improve!

2. Survey invitation email

A business or organization sends an email to invite people to participate in a survey. It usually starts with a friendly greeting and explains the purpose of the survey.

The email may also emphasize the advantages of taking part in the survey. This includes the opportunity to win exciting rewards or enjoy special discounts.

Subject line: Limited Time Offer: Exclusive Discount and Survey Invitation!

3. NPS survey email

The Net Promoter Score (NPS) survey email aims to capture the customer’s sentiments while measuring their satisfaction level, helping the company identify areas for improvement and gauge their overall customer experience.

Subject line: We Value Your Feedback – Please Complete Our Survey!

4. Customer satisfaction survey email

Customer satisfaction survey emails are a powerful tool for businesses to gauge their customers’ happiness and overall experience. These surveys allow companies to collect feedback directly and gain insights into customer preferences, opinions, and areas requiring improvement.

Subject line: We Value Your Feedback – Share Your Experience with Us!

💡 It is always convenient to send the feedback survey automatically from the customer service or CRM platform. That way, feedback directly related to previous customer interactions is always accessible.

5. Participation survey email

A participation survey email is a specific type of email companies send to individuals who have attended or expressed interest in attending an event.

The survey is designed to gather feedback and insights about the participants’ experience and satisfaction with the event. It emphasizes the importance of the participants’ opinions in shaping future events and improving the overall experience.

Subject line: We’d Like to Hear from You!

6. Product or service review email

A product or service review email is a type of email sent by businesses to their customers that requests feedback and reviews about a specific product or service they have purchased or utilized.

The email may also mention the importance of customer reviews in improving the business’s services, thus helping other potential customers make informed decisions.

Subject line: We’d Love to Hear Your Thoughts on [Product/Service]!

7. Research survey invitation

A research survey invitation email is a type of email communication that invites recipients to participate in a research study.

These emails typically provide a brief overview of the purpose and importance of the survey, along with details about the survey duration, confidentiality of the responses, and any incentives or rewards for participation.

The invitation aims to engage the recipients and encourage their active involvement by highlighting the value of their opinions and contributions.

Subject line: We Need Your Input – Participate in Our Research Survey!

8. Survey email offering an incentive

Implementing an incentive-based approach within survey emails has emerged as a strategic method businesses employ to stimulate customer participation.

This email is unique, as it promises an incentive or reward for participating. It might be a discount, a chance to win a prize, or some other special benefit.

Subject line: Your Opinion Matters – Get Rewarded for Taking Part in Our Survey!

9. Survey invitation reminder

A survey invitation reminder email is a gentle nudge to recipients who haven’t responded to the initial survey invitation. It is a friendly follow-up message reminding them about the survey and encouraging participation.

The reminder email aims to increase the response rate and ensure a wider audience provides more valuable feedback.

Subject line: Did You Get the Chance to Share Your Views?

10. Survey email with results

Businesses or organizations send an email with survey results to participants who previously took a survey. Practically, this email updates them on the survey’s outcomes and closes the feedback loop. Its purpose is to promote open communication and transparency between the business and its customers.

Subject line: Thank You for Participating – Here Are the Survey Results!

 Email survey best practices

Here are some helpful suggestions to create highly effective survey emails that encourage recipients to respond:

• Offer incentives – consider enticing recipients to participate by offering incentives such as discounts, gift cards, or entry into a prize draw.
• Keep the survey short – ensure that the survey is concise and focused, with a limited number of questions. This increases the likelihood of completion and reduces respondent fatigue.
• State how long it will take to complete – communicate the estimated time required to complete the survey. This helps manage expectations while allowing recipients to plan accordingly.
• Explain the purpose of the survey – articulate the objective and purpose of the survey. This helps recipients understand why their feedback is valuable and motivates them to participate.
• Be thankful – express gratitude to recipients for their time and willingness to provide feedback. A simple thank-you message goes a long way in building rapport and encouraging future participation.
• Share the results – share the summarized results with the participants after collecting and analyzing the survey responses. This demonstrates transparency and appreciation for their contribution.

Ready to send your first email survey?

By using the ten email survey templates provided in this blog post, you can ensure that you gather valuable customer feedback and improve your offerings to meet their expectations. Remember, happy customers are loyal customers.

To get the most out of survey emails, designing them thoughtfully and effectively is crucial. Leveraging engagement software for handling customer feedback allows businesses to effectively manage, analyze, and act upon customer feedback. Reliable software like Touchpoint provides a secure platform for managing customer interactions.